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Event Schedule

Theme: An Integrated Approach to Brand Protection: Bridging Physical, Digital, and Legal Frontiers

8:00 – 8:50

Bright Start: Registration, Networking & Itinerary Collection

8:50 – 9:00

Welcome Address by World BI & Chairperson

9:00 - 9:30

Opening Keynote: From Counterfeiters to Criminal Networks: Why Integrated Brand Protection is Now a Boardroom Issue

  • Counterfeiting isn’t Just an IP Issue—It Fuels Organized Crime and Global Illicit Trade
  • Learn Why Senior Leadership Must Prioritize Integrated Protection Strategies Across Functions
9:30 - 9:50

Presentation 1: Supply Chain Resilience: Closing the Loopholes That Enable Diversion & Counterfeiting

  • Examine Real-World Vulnerabilities That Allow Fakes to Infiltrate Supply Chains
  • Discover Strategies to Secure Logistics and Safeguard Consumer Safety
9:50 - 10:10

Mini Trivia Challenge: Mention Five Trending Challenges for Brand Protection

  • Interactive Icebreaker to Highlight Today’s Hottest Risks
  • Sets the Stage for Deeper Conversations Throughout the Day
10:10 - 11:00

Coffee, Connect & Converse

11:00 – 11:30

Your Take-Are You Prepared?: Digital Product Passport (DPP) – The Next Game Changer for Supply Chain Transparency

  • Understand How DPPs are Driving Transparency, Compliance, and Traceability
  • Explore Their Role in Bridging Sustainability and Brand Protection Goals
11:30 – 12:00

Technological Spotlight: AI-Powered Monitoring & Automated Takedowns – Moving Beyond Manual Enforcement

  • Discover How AI Enables Faster Detection of Fake Listings and Abuse Online
  • Compare Results with Traditional Enforcement Methods
12:00 – 13:00

Real Aspects, Not Just Talks: Story Building Challenge: Role Play on Counterfeit Detection

  • Hands-on Role Play to Simulate Brand, Enforcement, and Solution Provider Collaboration
  • Learn by Doing—What Works and What Breaks Down in Real Enforcement Scenarios
  • Methodology: Group of 4, One Counterfeiter, One Brand, One Solution Provider, One Enforcement, How Brand and Enforcement Collaborate to Identify the Counterfeit
13:00 - 14:00

Networking Lunch and Collect Min 5 Business Cards

14:00 – 14:25

The Next Frontier: How DIY Tools are Reshaping Brand Protection

  • Explore the Surge of Self-Service Platforms for SMEs and Global Brands Alike
  • See How Open Access Technology is Democratizing Brand Protection
14:25 – 14:50

Case Study: Domain & Social Media Abuse: Closing the Gaps in Online Brand Protection

  • Learn How Fake Domains and Social Profiles Undermine Brand Trust
  • Case Insights into Takedown Strategies and Cross-Platform Cooperation
14:50 – 15:30

Panel Discussion - Let’s Sit Together: Beyond Enforcement: Educating Consumers as the First Line of Brand Protection

  • Understand Why Consumer Awareness is the Ultimate Shield Against Fakes
  • Explore Best Practices in Building Consumer Trust Campaigns
15:30 - 16:10

Coffee, Connect & Converse

16:10 - 16:40

Mini Workshop: From Data to Action: Intelligence-Driven Strategies for Enforcement

  • Learn How to Turn Raw Monitoring Data into Meaningful Enforcement Decisions
  • Discuss Intelligence-Sharing Frameworks for Greater Efficiency
16:40 - 17:15

Let’s Dig Deeper: The Next Decade of Brand Protection: From Reactive to Predictive Approaches

  • Explore Predictive Analytics and Emerging Risks on the Horizon
  • Shift from Firefighting to Proactive Brand Defense
17:15

Dive in: Happy Networking Hour

8:00 – 8:50

Bright Start: Registration, Networking & Itinerary Collection

8:50 – 9:00

Welcome Address by World BI & Chairperson

9:00 - 9:30

Opening Keynote: Transparency as Protection: Supply Chains, DPPs, and the Consumer Lens

  • How Transparency Directly Impacts Consumer Trust and Loyalty
  • Understand the Regulatory Push Driving Supply Chain Openness
9:30 - 9:50

Presentation 2: Authentication Technologies 2.0: What Works, What Doesn’t & What’s Next

  • Evaluate Today’s Authentication Technologies Across Industries
  • Identify Gaps and Promising Innovations Shaping the Future
9:50 - 10:30

Your Take-Are You Prepared?: The Role of IP Enforcement in the Digital Age – New Laws, New Challenges

  • Explore the Evolving IP Enforcement Landscape in the UK and EU
  • Highlight Practical Challenges with Online Infringement Cases
10:30 - 11:20

Coffee Connect & Converse

11:20 - 11:50

What’s Working, What’s Not: From Counterfeits to Crime Syndicates: Mapping the Global Illicit Ecosystem

  • Uncover How Counterfeiting Fuels Broader Criminal Networks
  • See How Coordinated Enforcement Can Break These Links
11:50 - 12:20

Technological Spotlight: AI-Generated Content, Synthetic Identities & Deep Fake Branding

  • Assess the New Wave of AI-Driven Brand Abuse and Fraud
  • Learn Strategies to Detect and Mitigate Emerging Risks
12:20 - 13:00

Action-Reaction: Group Exercise: Real-Life Counterfeit Takedown Case Study

  • Collaborative Activity to Share Real-World Enforcement Experiences
  • Learn Diverse Approaches to Takedowns from Peers
  • (Methodology) Divide into Groups, Each Group Will Share Real Life Case Study of Counterfeit Take Down
13:00 - 14:00

Networking Lunch and Collect Min 5 Business Cards

14:00 - 14:25

Case Study: Opportunities for Authentication vs. Risks of Digital Cloning

  • Explore the Promise of Authentication Tech and Its Vulnerabilities
  • Discuss the Growing Challenge of Digital Cloning
14:25 - 14:50

The Next Frontier: Emerging Challenges in Gaming, NFTs, and Immersive Commerce

  • Investigate How New Digital Spaces Create New Brand Risks
  • Highlight Proactive Measures for Next-Gen Brand Protection
14:50 - 15:30

Panel Discussion - Let’s Sit Together: Collaborating with Platforms, Marketplaces & Law Enforcement – Success Stories

  • Hear Proven Case Studies of Public-Private Collaboration
  • Identify Key Lessons for Building Effective Partnerships
15:30 - 16:10

Coffee, Connect & Converse

16:10 - 16:40

Mini Workshop: Collaboration Through Code: How Open-Source Solutions are Changing Brand Protection

  • Hands-on Session Exploring the Power of Open-Source Tools
  • Learn How Open Collaboration Fosters Faster Detection and Enforcement
16:40 - 17:15

Let’s Dig Deeper: The Future of Brand Protection – Integrated, Intelligent & Impactful

  • A Forward-Looking Vision of Where Brand Protection is Headed
  • Bringing Together Legal, Digital, and Physical Strategies Under One Umbrella
17:15

End of Conference