Assess the New Wave of AI-driven Brand Abuse and Fraud
Learn Strategies to Detect and Mitigate Emerging Risks
14:30 – 14:45
Real Aspects, Not Just Talks: Story Building Challenge: Role play on Counterfeit Detection
Hands-on Role Play to Simulate Brand, Enforcement, and Solution Provider Collaboration
Learn By Doing—what Works and What Breaks Down in Real Enforcement Scenarios
Methodology: Group of 4, One Counterfeiter, One Brand, One Solution Provider, One Enforcement, How Brand and Enforcement Collaborate to Identify the Counterfeit
14:45 - 15:35
Coffee & Networking Break
15:35 – 16:00
Spotlight Session: From Data to Action: Intelligence-Driven Strategies for Enforcement
Learn How to Turn Raw Monitoring Data Into Meaningful Enforcement Decisions
Discuss Intelligence-sharing Frameworks for Greater Efficiency
16:00 - 16:20
Partner Slot 3: Measuring Brand Protection ROI: Metrics That Matter for Business Leaders
16:20 - 17:00
The Dialouge Hub: The Future of Brand Protection: Are We Winning the Fight Against Counterfeiting?